Progress Report 11/8
TO DO:
Tabs
- About Us (Bethany)
- Pen Thievery (Myles)
- Types of Pens (Bethany)
- History of Pens (Brian)
- Celebrities Using Pens (Myles - as long as he uses celebrities other than Nic Cage)
- Pen Videos (Milly)
Social Media
- Pitch Engine/made-up news stories (Bethany)
- Video/Youtube site (Milly)
- Twitter/Facebook posting (Brian)
- SEO (Brian)
Search engine optimization is the process of improving and
promoting a website to increase the number of visitors the site receives from
search engines.
Search engines are the primary way that users navigate the
Internet. Therefore, it is imperative that websites utilize key links and
phrases that are certain to get them included at the forefront of Google, Bing
and Yahoo’s search results: the more specific, the better.
The terms that users type into search engines are very
valuable. History has shown that search engine traffic is very important for an
organization’s success. Targeted visitors to a website can provide publicity,
revenue and exposure. These targeted visitors, in turn, retweet and promote
your content on their social media pages for their friends to see.
This is a sad video about shelter animals. Our video will be similar, however, rather than featuring animals, we will attempt to convey the pain and angst of an average pencil user.
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Progress Report 11/1
Video Ideas:
Pen Connoisseurs
Myles & Brian smelling pens and talking about their quality.
Pen Funeral
Pen is out of ink. :[
Penfomercial - Different Uses for Pens
- chopsticks
- rolling things
- weapon
- stress relief
- spinning a basketball
- put it behind your ear and save it for later
- dog toy
- splint
- hang out with your smoking friends and pretend to smoke
- stocking stuffer
Pen Therapy
Had to use a pencil on a scantron and it is mad at you.
PPI - Private Pen Investigator
- Fem Fatal
- Scenario-based
Milly and Bethany
____________________________________________________________________________Progress Report 11/1
Viral Marketing
Viral marketing for Ink Inc. can be accomplished in a number of ways:
Videos:
-Lip sync music videos
-Pen snatching story
-Private (Pen) Investigators
-Pen rap song
Promotions:
-Create pen shaped handout that describes Ink Inc.'s role.
-Dress as giant Pen
-give out free pens
Social Media:
-Use "buzzwords" in each tweet and Facebook status. Buzzwords include but are not limited to: ink, calligraphy, penmanship, writing, cursive, typography, graphology, paper, pen, quill, fountain, Montblanc, Cartier, Cross, Parker, Waterman, Sheaffer, Dupont, penspiration, pensations and pendemonium.
Techniques:
The easiest way to create successful viral marketing campaigns is to follow these guidlines:
-Be humorous
-Be current
-help people achieve a goal
-Be unique or strange
-Spoof a popular song or movie
-Create a warning
-Be shocking or controversial
-Be sexy
-Create a thought provoking message
-Create "never before seen" content
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Progress Report 10/31
This was really great because all members of our group were able to stop watching Nic Cage movies just long enough to get some work done!
We know that for an effective viral marketing campaign we need the following:
1. Determine the ideal customer
2. Identify competitors
3. Find the best social media channel for our business
4. Choose appropriate keywords
It is also useful to know the latest trending buzzwords and any new Guerrilla marketing(marketing with low-cost unconventional means) techniques
What did each group member do?
Bethany: Stopped watching The Rock. Made a logo! Worked on a PitchEngine presentation.
Milly: Paused Gone in 60 Seconds. Posted a ton of super links to the blog she has already made look great. Also, used an excessive amount of emoticons on our facebook page.
Brian: Turned off Tokyo Dangerous. Became a viral marketing wiz by compiling a list of strategies:
Myles: Only watched Adaptation twice today. Wrote this. Posted this:
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The Pen Snatcher?
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Strategic Brief – Ink, Incorporated
Target Audience:
Primary: Pen manufacturers seeking to gain customer
acquisition. They are looking for a new creative approach to direct consumers
toward their product.
Insight:
The pens I manufacture are sometimes not given proper
recognition for their value. I wish I could communicate in the advertising for
my product that a pen is more than just a writing utensil. I want a
high-visibility opportunity for my product.
Strategy:
Ink, Incorporated is an advertising agency run by four
pen-lovers who recognize the importance of a good pen. The fully integrated
agency works with pen manufacturers everywhere to create persuasive and dynamic
marketing strategies.
Positioning:
Ink, Inc. – The Write Choice
Support for Positioning:
1.
Ink, Inc. strategists have rigorous advertising
experience and resources from all fields, making us a fully integrated agency.
2.
Ink, Inc. strategists are specialized in
providing a multimedia approach to advertising.
3.
Ink, Inc. regards pens as the ultimate writing
tool and are prepared to present it as such.
Tone and Manner
Tone of Ink, Inc. should be dynamic and confident. It should
be presented in a manner that is both fun and professional, with a touch of
quirk essential for attention.
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PROGRESS REPORT I 25 October, 2012
Today Brian and Myles researched SEO terms and viral marketing techniques.
Milly redesigned our blog to fit our professional persona.
Bethany drafted a strategic brief which will soon be posted to the blog.
Target Audience: --> Pen manufacturers seeking to gain customer acquisition. They are looking for a new creative approach to direct consumers toward their product.
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